Facebook looks to be testing a new option to provide alerts for keyword mentions within Facebook groups, which would provide another way for admins to stay on top of relevant discussions within group interactions.

By setting up specific alerts for product or intent-related keywords, admins would be able to ensure they never miss a relevant discussion, while businesses could also work with admins from large, popular groups to set up an alert system to let them know of relevant mentions, which they can tap into.

 

That said, the main purpose of such a tool is likely not brand-related – the objective here is likely to help admins weed out questionable discussions by ensuring that they can stay on top of any mentions which may not necessarily violate platform rules, but may relate to conversations which can quickly turn uncivil. By ensuring they’re made aware of any such discussion immediately, admins can keep tabs on the exchanges, and step in as required to better manage their groups.