Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019. With Facebook reach on the ever-steady decline, and Instagram’s active audience now rising above a billion per month, the hype around the platform makes sense – but in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.

That’s where this new report from Quintly can help – in order to get a better understanding of what’s working on Instagram now, Quintly analyzed 44,432 Instagram profiles, and over 8.9 million cumulative posts, between January 1 and September 30, 2018, to see what’s generating the most engagement, how profiles are growing, and to provide some indication of what you can expect.

1. Videos generate up to 21.15% more interactions than static posts

2. Bigger profiles are more likely to utilize video

3. Longer captions are more common, but shorter descriptions see more engagement

4. Fewer hashtags is better

5. Emojis can spark response